Forgiveness: Jesus and Lord Essay

A definition for forgiveness could be — giving up my right to hurt you, for hurting me. It is impossible to live on this fallen planet without getting hurt, offended, misunderstood, lied to, and rejected. Learning how to respond properly is one of the basics of the Christian life. The word â€Å"forgive† means to wipe the slate clean, to pardon, to cancel a debt. When we wrong someone, we seek his or her forgiveness in order for the relationship to be restored. It is important to remember that forgiveness is not granted because a person deserves to be forgiven. Instead, it is an act of love, mercy, and grace. Admiting that you are hurt, but willing to give up claims for restitution. Offering forgiveness is hard for us. When we are hurt or disappointed, we want to be repaid for the grief and inconvenience that we’ve suffered. It only seems right. But the Bible says, forgive as the Lord forgave you. Through Christ, all our sins are taken away freely and completely. To forgive as the Lord forgives requires that we let others off the hook with no compensation requested or paid. We don’t understand the value of forgiveness because we are flawed not just in our relationships but also in our thinking. It takes strength to put aside our thirst for vengeance and offer mercy instead. It takes a loving heart to work through angry feelings and reach out to embrace those who have hurt you. It takes wisdom to understand that no one is faultless and entitled to claim the moral high ground in a dispute. Genesis 45:4-8 4 Then Joseph said to his brothers, â€Å"Come close to me.† When they had done so, he said, â€Å"I am your brother Joseph, the one you sold into Egypt! 5 And now, do not be distressed and do not be angry with yourselves for selling me here, because it was to save lives that God sent me ahead of you. 6 For two years now there has been famine in the land, and for the next five years there will be no plowing and reaping. 7 But God sent me ahead of you to preserve for you a remnant on earth and to save your lives by a great deliverance.[a] 8 â€Å"So then, it was not you who sent me here, but God. He made me father to Pharaoh, lord of his entire household and ruler of all Egypt. Genesis 50:20 20 You intended to harm me, but God intended it for good to accomplish what is now being done, the saving of many lives. 1 Samuel 24:3-7 3 He came to the sheep pens along the way; a cave was there, and Saul went in to relieve himself. David and his men were far back in the cave. 4 The men said, â€Å"This is the day the LORD spoke of when he said[a] to you, ‘I will give your enemy into your hands for you to deal with as you wish.’† Then David crept up unnoticed and cut off a corner of Saul’s robe. 5 Afterward, David was conscience-stricken for having cut off a corner of his robe. 6 He said to his men, â€Å"The LORD forbid that I should do such a thing to my master, the LORD’s anointed, or lay my hand on him; for he is the anointed of the LORD.† 7 With these words David sharply rebuked his men and did not allow them to attack Saul. And Saul left the cave and went his way. 1Samuel 26:8-11 Abishai said to David, â€Å"Today God has delivered your enemy into your hands. Now let me pin him to the ground with one thrust of my spear; I won’t strike him twice.† 9 But David said to Abishai, â€Å"Don’t destroy him! Who can lay a hand on the LORD’s anointed and be guiltless? 10 As surely as the LORD lives,† he said, â€Å"the LORD himself will strike him; either his time will come and he will die, or he will go into battle and perish. 11 But the LORD forbid that I should lay a hand on the LORD’s anointed. Now get the spear and water jug that are near his head, and let’s go.† Hebrews 12:15 15 See to it that no one falls short of the grace of God and that no bitter root grows up to cause trouble and defile many. Fearing God means having such a reverence for Him that it has a great impact on the way we live our lives. The fear of God is respecting Him, obeying Him, submitting to His discipline, and worshipping Him in awe. â€Å"When either the Hebrew Bible or Christian Scripture sanctions â€Å"the fear of the Lord,† it is referring to what Eugene Peterson describes as â€Å"a fear that pulls us out of our preoccupation with ourselves, our feelings, or our circumstances into a world of wonder.† Not dread but astonishment. Not terror but reverence. Not shaking-in-your-boots panic, but enraptured-with-love fascination. Thus we begin to understand why Scripture says: â€Å"Let all the earth fear the Lord; let all the inhabitants of the world stand in awe of him† (Psalm 33:8 NRSV). â€Å"The fear of the Lord is the beginning of wisdom †¦Ã¢â‚¬  (Proverbs 9:10). â€Å"Therefore, knowing the fear of the Lord, we try to persuade others †¦Ã¢â‚¬  (2 Corinthians 5:11). The God who has showed himself in history as Jesus of Nazareth is not a thug who threatens and pushes people around. He is the God who creates such beauty in the world that we stand speechless, upholds us in our crisis moments so that we do not â€Å"Fight the good fight of faith, lay hold on eternal life, whereunto thou art also called, and hast professed a good profession before many witnesses†(1 Timothy 6:12) Success seems to be largely a matter of hanging on after others have let go. – William Feather Don’t be discouraged. It’s often the last key in the bunch that opens the lock. – Author Unknown Keep on going, and the chances are that you will stumble on something, perhaps when you are least expecting it. I never heard of anyone ever stumbling on something sitting down. – Charles F. Kettering The kingdom of God has been subject to violence Ephesians 6:11-12 New International Version (NIV) 11 Put on the full armor of God, so that you can take your stand against the devil’s schemes. 12 For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms. . ( 2 Timothy 2:3-7) Endure with us , like a good soldier of Christ Jesus. 4 No one serving as a soldier gets entangled in civilian affairs, but rather tries to please his commanding officer. 5 Similarly, anyone who competes as an athlete does not receive the victor’s crown except by competing according to the rules. 6 The hardworking farmer should be the first to receive a share of the crops. 7 Reflect on what I am saying, for the Lord will give you insight into all this. he was born in San Diego on November 9, 1918. Chadwick had her first swimming competition win at the age of ten, and at the age of eleven competed in her first â€Å"challenging† competition, a rough water swim. She placed fourth in the event. Chadwick’s biggest contribution to swimming history occurred on August 8, 1950, when she crossed the English Channel in 13 hours and 20 minutes, breaking the then-current world record held by American swimmer Gertrude Ederle. One year later, Chadwick crossed the English Channel yet again, from England to France; this time, in 16 hours and 22 minutes, thus making her the first woman to swim the English Channel in both directions, and setting a record for the England-France journey. In 1952, Florence attempted to swim the 26 miles between Catalina Island and the California coastline. As she began, she was flanked by small boats that watched for sharks and were prepared to help her if she got hurt or grew tired. After about 15 hours a thick fog set in. Florence began to doubt her ability, and she told her mother, who was in one of the boats, that she didn’t think she could make it. She swam for another hour before asking to be pulled out, unable to see the coastline due to the fog. As she sat in the boat, she found out she had stopped swimming just one mile away from her destination.[2] Two months later, Chadwick tried again. This time was different. The same thick fog set in, but she made it because she said that she kept a mental image of the shoreline in her mind while she swam. In 1954, she attempted to become the first person to swim across Lake Ontario but gave up after becoming ill a few hours into her swim. Canadian Marilyn Bell, succeeded the next day. She died on March 15, 1995. You must also have confidence in your weapons. Our weapons are â€Å"mighty through God,† we are told. God has told you how to win; and just as surely as you follow his instructions and trust in him for results, he will cause you to wear the victor’s crown. Our cause is a righteous one. Have faith in that cause, and know that right must triumph. But remember that you cannot win unless you put your faith into your fighting. â€Å"This is the victory that overcometh the world, even your faith.† Believe that you will win. No matter how weak you are, no matter how great your foe, no matter what may confront you, go into the conflict with that courage that is born of faith. Believe that God will give you the victory. Do no consider defeat at all. Let your faith mount up, and say: â€Å"I can win, and I will win. In God I will conquer.† Throw away your doubts. Make an end of them. Trust in God. His word is true. You can believe it if you will, and believing it, you shall be more than conqueror through him that loves you. God is concerned that a great number of devote Christians are at the verge of frustration and discouragement because their efforts to bring the power of God to bear on situations and circumstances around them are not yielding any tangible result. They have prayed, fasted and diligently sought the face of the Lord and yet the conditions remain the same. Some have actually concluded that God has abandoned them. In fact others are beginning to doubt whether Christianity is true or not. Their love for the Lord is going cold. If this is your condition, then you are one of those for whom God has prepared this message. Be assured that God has not forgotten nor forsaken you, rather He has been waiting for you to be ready for the truth you are about to hear. Indeed, it should be a concern to all of us that there is so much struggling with the Christian life today and the power of God seems to flow only in trickles in people’s lives. If we acknowledge that God is still God and that He never changes, then we will understand that the ————————————————-

12 Tips for Clipping Unnecessary Words

12 Tips for Clipping Unnecessary Words 12 Tips for Clipping Unnecessary Words 12 Tips for Clipping Unnecessary Words By Mark Nichol In workshops and in writing guides, the admonition â€Å"Use fewer words† is one of the cardinal rules. Although I resist the excision of allegedly superfluous adverbs and adjectives, I heartily acknowledge that many other parts of speech are often unnecessary. Here are other ways to reduce word count: 1. â€Å"The standards define the process to the mobile phone using two different methods for invocation.† Whenever you see the word different, consider whether it’s necessary. By default, it’s almost always not: For example, if two methods are described, they’re almost certainly by definition different: â€Å"The standards define the process to the mobile phone using two methods for invocation.† 2. â€Å"Currently, many of the digitized publications have not been properly paginated.† By the same token, currently is almost always superfluous; the context generally makes clear that the statement refers to the present. Again, when the default setting is obviously relevant, omit the word: â€Å"Many of the digitized publications have not been properly paginated.† 3. â€Å"Ethics, on the other hand, is future oriented, that is to say a present choice is based on a future desire, intent, or consequence.† For one thing, the phrase beginning â€Å"that is to say† is an independent clause; it should be separated from the preceding phrase by a semicolon: Furthermore, that four-word phrase is extraneous: â€Å"Ethics, on the other hand, is future oriented; a present choice is based on a future desire, intent, or consequence.† (Alternatively, a colon is usually correct.) 4. â€Å"That’s how the newspaper described a new credit card two entrepreneurs, Jon Doe and Jane Roe, will soon make available.† It’s obvious, not to mention trivial, how many entrepreneurs are involved. After the number is deleted, the appositive consists solely of the word entrepreneurs, so no punctuation preceding or following the names is required: â€Å"That’s how the newspaper described a new credit card entrepreneurs John Doe and Jane Roe will soon make available.† 5. â€Å"Low-income residents with leaking pipes can call out a plumber to fix leaks for free.† You are free to employ the idiomatic phrase â€Å"for free† in conversation and informal writing, but in your professional prose, omit the unnecessary for: â€Å"Low-income residents with leaking pipes can call out a plumber to fix leaks free.† 6. â€Å"This is the reason why the imposition of restrictions on fertility treatments requires extra caution.† â€Å"The reason† and why are interchangeable terms, so they are redundant to each other: â€Å"This is why the imposition of restrictions on fertility treatments requires extra caution.† 7. â€Å"Even if the state has the power to narrow down the population that is entitled to such treatment, it must exercise restraint.† The phrase â€Å"that is†- and its variant â€Å"that are† as well as â€Å"who is† and â€Å"who are†- is often superfluous: â€Å"Even if the state has the power to narrow down the population entitled to such treatment, it must exercise restraint.† 8. â€Å"This step gives both the patient and the physician the freedom to decide whether or not to enter into an agreement for medical treatment.† Whether implies a choice, so â€Å"or not† is extraneous: â€Å"This step gives both the patient and the physician the freedom to decide whether to enter into an agreement for medical treatment.† 9. â€Å"By signing the consent form, they manifested their intention to have a child and agreed to each and every stage of the treatment.† â€Å"Each and every,† and pals like â€Å"first and foremost,† are infections of bloviation from speechifying and have no place in written discourse (and won’t be missed if omitted from oration): â€Å"By signing the consent form, they manifested their intention to have a child and agreed to each stage of the treatment.† 10. â€Å"It is for this reason that medical treatment should not be administered to a patient without consent.† It is a weak way to start a sentence, and often a sign that the sentence can be tightened up somewhat: â€Å"For this reason, medical treatment should not be administered to a patient without consent.† 11. â€Å"The reason is that in some countries, genetic parenthood is the fundamental prerequisite for the application of family law.† The words that follow â€Å"The reason is that† comprise the explanation, so the phrase superfluous: â€Å"In some countries, genetic parenthood is the fundamental prerequisite for the application of family law.† 12. â€Å"His past history indicates that you should not count on him to adhere to his future plans.† This sentence opens and closes with redundant phrases; history is always in the past, and plans are always in the future: â€Å"His history indicates that you should not count on him to adhere to his plans.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:100 Whimsical Words7 Patterns of Sentence StructureWhat the heck are "learnings"?

How to Write an SEO Article †Part 2

How to Write an SEO Article – Part 2 How to Write an SEO Article Part 2 How to Write an SEO Article Part 2 By Colin In part one of How To Write An SEO Article, we looked at how important it is to get the basics of an SEO article correct from the start. We looked at the importance of writing relevant content to the user and not the search engine, and we also looked at the research that goes into keywords and keyphrases that are to be integrated into the article. Nothing that was described in part one should be considered difficult by anyone. If it is, please email me individually, making sure to swallow a pinch of salt before you do. In part two of How To Write An SEO Article, I’m going to take everything we have learned in part one and apply it to the article that needs to be written. I’ll also cover that slightly boring, but all-important, ‘techy bit’. Using Keywords and Keyphrases Okay, so you have your keywords either by your own intuition or from a client. Then what? Well, the first step is to go back to step one, and remind yourself what the actual article that is going to be so helpful and informative to the reader, is all about. Then, based on this remit, write the article, and along the way, include the keywords and keyphrases among the text in as natural and logical a manner as possible. It may be you can build the article around the keywords themselves, but the most important thing is not to over use them. It makes the article appear like an attempt at SEO article writing gone mad. Also, it won’t read well and a reader will give up before he gets half way through. If you are struggling to find suitable places for the keywords, never force it into the text just so you can include it. If it doesn’t flow with the natural rhythm of the piece, leave it out or re-write the text. If you still find it impossible to use it elsewhere in the piece, wipe the slate clean and re-write the article from an entirely new angle. Obviously, if you are writing to the demands of a client who has given you a difficult remit with awkward keywords, this rule may have to be bent a little, but being a creative freelance writer means being able to adapt to situations like this, so trust yourself and go with the flow. Point of Note #1: they wouldn’t need someone to do it for them, if they could do it themselves. Point of Note #2: remember you’re the expert, so write the article for the reader, not the algorithm. Where possible (although this may not be part of your remit), try to include one of the keyphrases in the headline, and if possible, the sub-headline. This is a neat way of taking the pressure off the article content, while keeping the keywords at the front of the search engine algorithm results when it comes around. Hypertext Links Creating hypertext links that are embedded within the content of an article, is a great way of increasing general interest, as well as allowing a higher chance of search engine spiders being able to reach it. Too many hypertext links within your text will only annoy readers, though, so creating links to every keyword is not recommended. Linking to other interesting articles or websites from other words or phrases, that may not be specific to the remit given to you, may help to build a higher percentage of user interest, as well as boost the SEO ranking of the page the article is published on. For example, here is a section from an SEO article for the music industry I recently wrote: â€Å"Bidding for concert tickets from an unknown Internet source, is not a good way of buying your all important seats to see Britney Spears.† The keyphrase in this article is ‘concert tickets’ and as you can see, has been used within the article’s context. However, it doesn’t take a genius to work out that more searches are run for the phrase ‘Britney Spears’ than for ‘concert tickets,’ therefore, not only is it mentioned in the same paragraph, but there is also a hypertext link included which links to her official site. Having both phrases, ‘concert tickets’ and ‘Britney Spears,’ alongside each other, is quite clearly a potent combination for anyone concerned who might want to run an Internet search like it; Britney fans, music fans, memorabilia collectors, ticket touts, etc. Therefore, this sentence when published, will look like this: â€Å"Bidding for concert tickets from an unknown Internet source, is not a good way of buying your all important seats to see Britney Spears.† Keyword Density Keyword density is a term often used in the context of SEO, and is often stressed as being a vital component of every SEO article writer’s armoury. The phrase came into being because keywords, which provide the foundation on which SEO copywriting is based, led many people to conclude that the more keywords included in a SEO article, the higher chance there is of that web page being ranked during a search. Scientific formulae were developed to try and prove this, and thus an industry was born. Unfortunately, in this writer’s experience, this is almost always complete rubbish. Generally, one will find that no matter how many times the phrase ‘Britney Spears,’ is used in an article, when published, it simply will not shoot into the top ten in Google’s search ranking. Good keyword usage is supported not by the amount of times it is used in a web article, but by the combinations of other relevant keywords it sits beside, as in the example given earlier of ‘Britney Spears’ and ‘concert tickets.’ Each individual, but related keyword, helps narrow the search down even further. However, even with the most advanced SEO keyword placement strategies in place, there is still one remaining factor that is vital to help support the use of keywords and keyphrases: web page construction. Which takes me neatly onto the ‘techy bit’. Web Page Optimisation (The ‘Techy Bit’) As a freelance writer this section isn’t really required, but I though it wouldn’t hurt to come to a better understanding of the different ways that keywords and SEO can be applied, to increase the page rank of a website. Within the construction of a simple HTML web page, is a section at the top called the Header. Within this section there are various meta tags, the most important of which is the Title tag, and the Meta description tag. Search engine spiders read the meta data within a webpage, and are attracted to those sites which have keywords present early on. Search engine spiders and web browsers read HTML code from top to bottom (meta data then content), so what comes first gets read first and is therefore output first. It is therefore very important for good web page optimisation to occur, that an emphasis be placed on the usage of keywords in the Title tags and Meta tags, and to have the most important ones placed near the beginning. For example, here is an extract of HTML data taken from a website that might have published the article on Britney Spears concert tickets: html head titleBritney Spears Concert Tickets/title meta name="Keywords" content="Britney Spears, concert tickets, Britney on tour, gigs, stadium tour, Toxic, Oops I Did It Again† /head body Bidding for bconcert tickets/b from an unknown Internet source, is not a good way of buying your all important seats to see a href=†britneyspears.com†Britney Spears/a †¦..etc. /body /html As you can see, the most important keyphrases were used in the web page title, as well as at the front of the meta keywords line. And in the content we had the combination of keywords and keyphrases, including a logical hypertext link to what happens to be a very popular website on the Internet, for whatever reason. And that, in a nutshell, is about all you need to know to get started writing SEO articles. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:Passed vs PastLoan, Lend, Loaned, Lent40 Synonyms for Praise

How to Cover a Beat in Journalism

How to Cover a Beat in Journalism Most reporters don’t just write about anything and everything that pops up on any given day. Instead, they cover a â€Å"beat,† which means a specific topic or area. Typical beats include the cops, courts, and city council. More specialized beats can include areas like science and technology, sports or business. And beyond those very broad topics, reporters often cover more specific areas. For instance, a business reporter may cover just computer companies or even one particular firm. Here are four things you need to do to cover a beat effectively. Learn Everything You Can Being a beat reporter means you need to know everything you can about your beat. That means talking to people in the field and doing lots of reading. This can be especially challenging if you’re covering a complex beat like say, science or medicine. Don’t worry, no one’s expecting you to know everything a doctor or scientist does. But you should have a strong layperson’s command of the subject so that when interviewing someone like a doctor you can ask intelligent questions. Also, when it comes time to write your story, understanding the subject well will make it easier for you to translate it into terms everyone can understand. Get to Know the Players If you’re covering a beat you need to know the movers and shakers in the field. So if you’re covering the local police precinct that means getting to know the police chief and as many of the detectives and uniformed officers as possible. If you’re covering a local high-tech company that means making contact with both the top executives as well as some of the rank-and-file employees. Build Trust, Cultivate Contacts Beyond just getting to know the people on your beat, you need to develop a level of trust with at least some of them to the point where they become reliable contacts  or sources. Why is this necessary? Because sources can provide you with tips and valuable information for articles. In fact, sources are often where beat reporters start when looking for good stories, the kind that don’t come from press releases. Indeed, a beat reporter without sources is like a baker without dough; he’s got nothing to work with. A big part of cultivating contacts is just schmoozing with your sources. So ask the police chief how his golf game is coming along. Tell the CEO you like the painting in her office. And don’t forget clerks and secretaries. They are usually the guardians of important documents and records that can be invaluable for your stories. So chat them up as well. Remember Your Readers Reporters who cover a beat for years and develop a strong network of sources sometimes fall into the trap of doing stories that are only of interest to their sources. Their heads have become so immersed in their beat they’ve forgotten what the outside world looks like. That may not be so bad if you’re writing for a trade publication aimed at workers in a specific industry (say, a magazine for investment analysts). But if you’re writing for a mainstream print or online news outlet always remember that you should be producing stories of interest and import to a general audience. So when making the rounds of your beat, always ask yourself, â€Å"How will this affect my readers? Will they care? Should they care?† If the answer is no, chances are the story’s not worth your time.

The Role of Critical Period in Second Dialect Acquisition Essay

The Role of Critical Period in Second Dialect Acquisition - Essay Example At the time there had been enough discovery of a number of feral children to support this hypothesis. However, other variables were problematic, as these same children had been neglected, deprived and usually abused. Many were half starved and most had suffered isolation. With all these factors involved it was difficult to limit the variables in order to establish cause and effect. Later, other linguists tried to tie this theory also to second language acquisition with varying contradictory results. Finally, neurobiologists did manage to identify a portion of the brain that seems not to develop if a â€Å"second† language is not acquired by a certain pivotal age, generally coinciding with puberty. However, just what exactly is meant by a second language is not cast in stone. Does Latin qualify? What about children’s code language for play? Do other jargon sets qualify, such as mathematics terminology, psychology vocabulary or academic English? What about a second dialect sufficiently different from the mainstream language? Little or no research has been done with these languages as the â€Å"second language† acquired, so it is still unanswerable. However, it is this researcher’s suggestion that perhaps any sufficiently large complex symbolic system will fill this void. However, in the case of a dialect, if the first language is a di alect of the mainstream language, is there a critical period beyond which it becomes problematic for the learning of the mainstream language? Lenneberg first hypothesized the existence of a critical period for language learning in 1967, and it was supported by the case study of Genie, who had little or no exposure to language until age sixteen. He hypothesized that â€Å"language acquisition is impossible before two due to maturational factors, and after puberty because of the loss of ‘cerebral plasticity’ caused by the completion of the development of cerebral dominance, or lateralized specialization of

Biochemistry of Nutrition Assignment Example | Topics and Well Written Essays - 500 words

Biochemistry of Nutrition - Assignment Example The mechanisms included in DNA tolerance are a replicative bypass of template damage with gap formation and translesion DNA synthesis. This paper attempts to throw light on DNA repair by direct repair mechanisms. The major source of base damage upon exposure to UV radiation at wavelengths near absorption maximum of DNA is the production of photo products such as cyclobutane pyrimidine dimers and 6-4 pyrimidine-pyrimidones. The photoproducts mediate DNA damage by posing serious threats to viability and functional integrity of cells by interfering with vital processes including DNA replication and transcription. The reversal of DNA damage through photoreactivation is a mechanism that involves the repair of photoproducts. The light-dependent process reverses DNA damage through monomerization of cis-syn-cyclobutyl pyrimidine dimers. Furthermore, the trans-syn-cyclobutyl pyrimidine is also repaired through the light-dependent repair process. The process involves the formation of a DNA complex with photoreactivating enzyme. The complex absorbs light (>300nm) which causes the repair of the damaging photoproducts after which the native DNA is restored after the release of photoreactivating enzyme. The depletion of one or more nutrients results in sporulation in Bacillus subtilis. A spore product called thyminyl-thymine adduct is formed when Bacillus subtilis is exposed to UV radiation at ~240nm. The repair of spore photoproduct occurs during early germination and is mediated through the SP-specific repair process. Furthermore, spore photoproducts are also repaired through nucleotide excision repair system. The formation of O6-Methylguanine occurs as a result of damage caused by the presence of alkylating agents such as N-methyl-N-nitrosoguanidine.

BMW Films case study Example | Topics and Well Written Essays - 500 words

BMW Films - Case Study Example Besides â€Å"the hire† series, various options that the company can take in order to consolidate its marketing strategy are paramount in order to maintain its market position, and increase its success and performance in the automobile industry (Jham 2). Concerning a approach that can help consolidate the market position that BMW has had in their marketing and general growth, there is a need for the company to make a careful consideration of their previous action. â€Å"The hire† series were an essential step that gave the company huge growth after their introduction in terms of average sales as shown. Information from customers’ feedback has openly shown that they loved the approach and were fascinated by the driver character in the BMW films. As the company executive officer, there seem to be another opportunity in re-inventing the series. In this approach, the company should try to increase the amount of time, since people have been eager to know what happened of the driver in the films (Moon 10). Here is the catch, the company should re-edit the strategy and include other characters that advance the promotional objectives of the company, the results would surely be tremendous. The first option explains that the company should milk all the films available completely before re-introducing a new strategy. This is also the same idea in the second option; however, the third one talks of something a different, a new version of the films. Rejecting the first two arises from the fact that they may not be any different from the current BMW films approach, for this reason, the company may not achieve much. The forth option recommends for doing nothing, but watch as the events unfold, this is not a safe idea because other companies are trying their best to increase their market share, BMW therefore has a mandate to change its approach too. The issues of whether the